By Gordon Williams

The value of a map lays in its ability to deliver heaps of information to the user with just a glance: Distance, terrain, points of interest, population density and what the surrounding countryside is like.

The American Red Cross is making use of very advanced types of maps, called WebMAPs,  in its response to Hurricanes Harvey and Irma.  A WebMAP, based on a format called ARCGIS (GIS standing for Graphic Information System), can take the masses of statistical data the responses are generating and turn it into a readily grasped visual display. That, in turn, leads to faster, more effective planning and decision-making by the incident managers on the scene.

How that works in practice is explained by Amanda Appel who is on virtual deployment to Harvey, from her full-time Red Cross post in Wenatchee, Washington. In her regular job she is Direct Services Specialist for the Northwest Region, covering Washington and the Idaho panhandle. Now she is on virtual deployment as a Map Writer–deeply involved in  the Red Cross’s Harvey response without ever leaving her home office.

amandaOn one recent evening, at around 11 p.m., PDT, she received data from the Red  Cross national headquarters in Washington D.C. on kitchens in use in the storm zone: where the kitchens were, their capacity, how many meals each served in the past 24 hours and how many meals each planned to serve in the next 24 hours.

Appel’s job was to take all that data and using the ARCGIS format, turn it into a WebMAP–taking mind-numbing numbers and making them  come visually alive. Seeing the data in map form would make it easier for managers on the ground to make crucial decisions on feeding refugees from the storm. It took her about 30 minutes to complete the map. By 11:30 p.m. Wenatchee time (2:30 a.m. Washington time) the finished map was on the  way back to Red Cross headquarters –ready to be put to use when incident managers reported for work early that morning.

map1The Red Cross is rolling out the mapping system across the country, under the function name RC View–using it wherever decision-making  can be enhanced by bringing data to life. One example, Appel says, would be a map showing the response to house fires in an area, with an overlay showing where the Red Cross has installed smoke alarms. If responses to house fires are shown to be down in an area where lots of smoke alarms are in place, then the smoke alarm campaign has been properly carried out.

The Northwest Region has only been making use of mapping in the past year. Appel got her training as a Map Writer in a two-day course last April, taught by Red Cross trainers from Chicago and San Diego. Once mapping has been introduced to a chapter and Map Writers trained, it can be used to improve decision-making in almost every function the Red Cross carries out–from sheltering disaster victims to managing  call centers. Beyond data the Red Cross generates, says Appel, mapping can make use of information from such agencies as the National Oceanic and Atmospheric Administration (NOAA). Data from NOAA, says Apple, might help the Red Cross map evacuation  routes from disaster scenes.


Since the Red Cross in Washington has its own mapping capabilities, why did it turn to Appel in Wenatchee? It was 2 a.m. in Washington when she got the data but only 11 p.m.where she was—-giving her time to work while the staff in Washington caught some sleep. “We can work  on a map until 3 our time and have it ready when Washington opens at 6, “she says. “We’re trying to spread the work over time zones.”

While Appel is deployed virtually this time, she has worked in disaster scenes many times. She was deployed twice to New York for hurricane Sandy in 2012 and to Wisconsin for flooding earlier in 2017.

She came to the Red Cross fresh out of Central Washington University in 2011 as part of the government’s AmeriCorps community service program. Her two years in AmeriCorps convinced her the Red Cross was where she wanted to be. She was Disaster Program Manager from 2013 to last April and regional Direct Services Specialist since. Her present job involves working with all the Red Cross services that directly involve clients, such as mass care and client services.

Any large-scale relief operation takes plenty of workers on the ground. But not all  jobs need to be carried out at the disaster scene.   Some, such as planning, finance, call centers, casework, dispatch, mapping–to name a few–can be  carried out from afar. Appel is one of three Map Writers in the Northwest Region deployed virtually.

Not having to fly people to the disaster scene saves money which the Red Cross can put to more effective  use. It also leaves people in place to handle Red Cross responses back home.   Even as Appel speaks, Northwest Region Red Cross workers were assisting evacuees from a wildfire near  Mt.  Rainier. “I have found deploying to disasters very rewarding,” says Appel. “But there is no reason to fly me to Texas when I can do mapping perfectly well at home.”



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s